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1st
Lifetime Supply of Tails Up ShampooNever run out — for life.
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A Full Year's Supply of Tails Up ShampooTwelve months of professional-grade formulas.
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Complete Bundle — Every Shampoo in 5LThe full range, all eight formulas, in 5-litre bottles.
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Professional Grooming Range — Made in the UK

The Groomer's Shampoo for Those Who Refuse to Compromise

Seven specialist formulas built on a three-stage coconut-derived cleansing system. Purpose-built. High-performance. Biodegradable.

30:1 Concentrate
Biodegradable
Naturally Derived
Made in the UK

A Smarter Way
to Clean

Most shampoos rely on harsh, single-surfactant systems that strip the coat. Tails Up uses a refined, three-stage coconut-derived cleansing system that removes dirt and grease — without damaging the coat or irritating the skin.

01

Three-Stage Coconut Cleansing

A refined multi-surfactant system that achieves a true clean — removing deep-seated dirt and grease without stripping the coat or disrupting the skin's moisture barrier.

02

Built-In Coat Repair

Pro-Vitamin B5, a Wheat Protein Complex, and strengthening botanicals work together to improve coat strength, reduce breakage, and enhance shine with every wash.

03

Skin Health First

Concentrated Aloe Vera and conditioning plant botanicals maintain hydration, reduce irritation, and support dogs that are washed frequently — perfect for busy salons.

04

Engineered for Better Grooms

Faster drying times, less resistance when brushing and scissoring, reduced static and tangling — a smoother, more professional finish from every wash.

05

30:1 Professional Concentration

More washes per bottle, lower cost per groom, consistent performance at scale. Unlike many so-called concentrates, Tails Up performs exactly as intended at working dilution.

Pro-Vitamin B5 Concentrated Aloe Vera Wheat Protein Complex Coconut-Derived Cleansers Conditioning Plant Botanicals Activated Charcoal Argan Oil Hemp Seed Oil Honeyquat Kaolin Clay Silk Protein Tea Tree & Eucalyptus Pro-Vitamin B5 Concentrated Aloe Vera Wheat Protein Complex Coconut-Derived Cleansers Conditioning Plant Botanicals Activated Charcoal Argan Oil Hemp Seed Oil Honeyquat Kaolin Clay Silk Protein Tea Tree & Eucalyptus

Seven Specialist Formulas

500 mL & 5 L Bottles Available
Tails Up Deep Clean Charcoal and Aloe Vera Dog Shampoo 30:1 Concentrate
Shampoo · 30:1
Deep Clean
Charcoal & Aloe Vera
Activated Charcoal works at a molecular level to draw out deep-seated dirt, toxins, grease and odours. Concentrated Aloe Vera soothes and rebalances throughout.
ScentMidnight Blossom
Best ForAll Breeds
500 mL 5 L
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Description
A professional-strength deep cleanse powered by Activated Charcoal — nature's most powerful purifier. Working at a molecular level, charcoal draws out deep-seated dirt, toxins, grease and odours that ordinary shampoos simply can't reach, leaving the coat genuinely clean from root to tip. Concentrated Aloe Vera soothes and rebalances the skin throughout. Fragrance: Midnight Blossom — a high-end spa-inspired fragrance of soft florals, clean musk and a light powdery finish.
Key Ingredients
Three-stage coconut-derived cleansing system · Pro-Vitamin B5 · Concentrated Aloe Vera · Wheat Protein Complex · Activated Charcoal · Conditioning plant botanicals
Fragrance
Midnight Blossom — soft floral, clean musk, light powdery finish
Best For
All Breeds — especially those needing deep cleaning
Tails Up Deep Restore Charcoal and Aloe Vera Dog Conditioner
Conditioner · 3:1
Deep Restore
Charcoal & Aloe Vera
Hydrolysed Oat Protein for coat repair, Silk Protein for light-reflecting shine, and Argan Oil for luxury softness. The perfect partner to Deep Clean.
ScentMidnight Blossom
Best ForAfter Deep Cleaning
500 mL 5 L
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Description
The perfect partner to Deep Clean. Formulated around a premium conditioning base enriched with Hydrolysed Oat Protein for coat repair, Hydrolysed Silk Protein for light-reflecting shine, and Argan Oil for luxury softness. Pro-Vitamin B5 conditions deep into the hair shaft while Aloe Vera soothes and rebalances the skin. Restores moisture, detangles effortlessly, eliminates static and leaves every coat smooth, manageable and salon-ready.
Key Ingredients
Premium conditioning base · Pro-Vitamin B5 · Hydrolysed Oat Protein · Hydrolysed Silk Protein · Argan Oil · Aloe Vera · Conditioning plant botanicals
Fragrance
Midnight Blossom — soft floral, clean musk, light powdery finish
Best For
All Breeds — after deep cleaning
Tails Up What The Fluff Curly Coat Anti-Tangle Dog Shampoo
Shampoo · 30:1
What The Fluff
Curly Coat Anti-Tangle
A dual conditioning system coats every curl with a slip-enhancing film that dramatically reduces friction and tangling. Detangling made effortless.
ScentFluffy Peach
Best ForPoodles, Cockapoos, Doodles
500 mL 5 L
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Description
Engineered for the unique demands of curly, wool and doodle coats. A dual system of multifunctional conditioning agents coats every curl with a fine slip-enhancing film that dramatically reduces friction, static and tangling, while deep conditioning softens even the densest coats and makes detangling effortless. Finished with Fluffy Peach — a fruity, soft and creamy fragrance with a smooth sweet finish.
Key Ingredients
Three-stage coconut-derived cleansing system · Pro-Vitamin B5 · Concentrated Aloe Vera · Wheat Protein Complex · Polyquaternium conditioning agents · Conditioning plant botanicals
Fragrance
Fluffy Peach — fruity, soft, creamy with a smooth sweet finish
Best For
Poodles · Cockapoos · Doodles · Bichon Frise
Tails Up Flea Free Tea Tree and Eucalyptus Dog Shampoo
Shampoo · 30:1
Flea Free
Tea Tree & Eucalyptus
Built around the natural repellent properties of Tea Tree and Eucalyptus — carefully balanced to deliver genuine efficacy without harsh or clinical tones.
ScentGreen Remedy
Best ForAll Breeds
500 mL 5 L
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Description
A fresh, functional herbal formula built around the natural repellent properties of Tea Tree and Eucalyptus — carefully balanced to deliver genuine efficacy without harsh or clinical tones. Tea Tree cleanses and soothes while Eucalyptus refreshes and deodorises the coat from root to tip. The Green Remedy fragrance is fresh, green and slightly sharp with a balanced herbal finish.
Key Ingredients
Three-stage coconut-derived cleansing system · Pro-Vitamin B5 · Concentrated Aloe Vera · Wheat Protein Complex · Tea Tree Oil · Eucalyptus Oil · Conditioning plant botanicals
Fragrance
Green Remedy — fresh herbal, green, slightly sharp but balanced
Best For
All Breeds
Tails Up Undercoat Release De-Shedding Dog Shampoo
Shampoo · 30:1
Undercoat Release
De-Shedding Formula
Hemp Seed Oil — rich in Omega 3 & 6 — softens and loosens the undercoat. Kaolin Clay lifts and separates for a more thorough release during the bath.
ScentDeep Forest
Best ForShepherds, Labradors, Double Coats
500 mL 5 L
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Description
Formulated to tackle heavy shedding at the source. Hemp Seed Oil — rich in Omega 3 and Omega 6 — penetrates deep into the coat to soften and loosen the undercoat, encouraging it to release naturally during the bath. Kaolin Clay lifts and separates the coat for a more thorough release. Fragrance: Deep Forest — fresh, green and woody with a crisp outdoor feel.
Key Ingredients
Three-stage coconut-derived cleansing system · Pro-Vitamin B5 · Concentrated Aloe Vera · Wheat Protein Complex · Hemp Seed Oil · Kaolin Clay · Conditioning plant botanicals
Fragrance
Deep Forest — fresh, green, woody with a crisp outdoor feel
Best For
German Shepherds · Labradors · Golden Retrievers · Double Coat Breeds
Tails Up Wheat and Honey Silk Coat Protein Dog Shampoo
Shampoo · 30:1
Wheat & Honey Silk Coat
Protein Shampoo
Honeyquat coats every strand with a conditioning film that improves softness and adds luminous shine. A treatment-level wash that visibly transforms silky coats.
ScentHoney Cashmere
Best ForYorkies, Shih Tzus, Spaniels
500 mL 5 L
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Description
A luxuriously conditioning formula built around Honeyquat — a naturally derived honey conditioning complex — and our Wheat Protein base for a treatment-level wash that visibly transforms long and silky coats. Honeyquat coats every strand with a fine conditioning film, improving softness, reducing breakage and adding a natural luminous shine. Fragrance: Honey Cashmere — warm, creamy and soft.
Key Ingredients
Three-stage coconut-derived cleansing system · Pro-Vitamin B5 · Concentrated Aloe Vera · Wheat Protein Complex · Honeyquat · Conditioning plant botanicals
Fragrance
Honey Cashmere — warm, creamy, soft with a smooth rich note
Best For
Yorkies · Shih Tzus · Maltese · Spaniels
Tails Up Cwtch Aloe Vera Sensitive Care Dog Shampoo for Puppies
Shampoo · 30:1
Cwtch
Aloe Vera Sensitive Care
Our gentlest formula. An elevated Aloe Vera base delivers ultra-mild cleansing that calms, soothes and protects even the most reactive skin. Fragrance-light.
ScentCoastal Comfort
Best ForPuppies & Sensitive Skin
500 mL 5 L
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Description
Our gentlest formula, built for the most delicate skin. An elevated Aloe Vera base delivers ultra-mild cleansing that calms, soothes and protects even the most reactive skin. Fragrance-light and formulated to minimise irritation — the formula we reach for on a puppy, a rescue, or any dog whose skin needs extra care. Coastal Comfort adds the gentlest finishing touch — aloe, cucumber and sea breeze.
Key Ingredients
Three-stage coconut-derived cleansing system · Pro-Vitamin B5 · Elevated Concentrated Aloe Vera · Wheat Protein Complex · Conditioning plant botanicals
Fragrance
Coastal Comfort — aloe, cucumber & sea breeze, fresh and softly calming
Best For
Puppies · Sensitive Skin · Allergy Prone Dogs
Tails Up Bright White Colour Enhancing Dog Shampoo
Shampoo · 30:1
Bright White
Colour Enhancing Formula
Five specialist actives: Chamomile, Yucca Extract, Kaolin Clay, Silk Protein and Blue Mica work together to make white coats truly dazzling.
ScentWhite Linen
Best ForWesties, Bichons, Samoyeds
500 mL 5 L
View Full Details
Description
A brilliantly engineered brightening formula combining five specialist actives. Chamomile Extract brightens naturally. Yucca Extract lifts yellow staining and discolouration. Kaolin Clay polishes the coat surface. Silk Protein delivers an intense light-reflecting shine. Blue Mica provides the optical brightening finish that makes white coats truly dazzling.
Key Ingredients
Three-stage coconut-derived cleansing system · Pro-Vitamin B5 · Concentrated Aloe Vera · Wheat Protein Complex · Chamomile Extract · Yucca Extract · Kaolin Clay · Silk Protein · Blue Mica
Fragrance
White Linen — clean, citrus, airy with a fresh light finish
Best For
West Highland Terriers · Bichon Frise · Maltese · Samoyeds

For Dogs, Groomers
& the Planet

Every decision in the Tails Up formula is made with people and planet in mind. Professional performance should never come at the cost of what matters most.

🌿

Biodegradable & Naturally Derived

Built on a biodegradable, naturally derived ingredient system that breaks down cleanly after use — without leaving behind harsh residues or environmental burden.

🤲

Gentle on Groomers' Hands

Designed to be kind to groomers' hands with hydrating support that maintains moisture balance even with frequent use. No tightness, no dryness.

💧

Hydrating for Skin & Coat

Concentrated Aloe and supportive botanicals help maintain hydration, support barrier health, reduce irritation, and keep coats supple from bath to finish.

🌸

Carbon-Offset via Native Habitat

Every bottle contributes to our nature programmes — restoring land to native wildflower meadows to support biodiversity, pollinators, and long-term ecological resilience.

Signature Finish
Cologne Mist

Seven long-lasting professional grooming sprays, each inspired by nature. Coat safe, pH balanced, cruelty free and vegan friendly — made in the UK.

Tails Up Signature Finish Collection — Long Lasting Cologne Mist Professional Grooming Sprays
01

Midnight Blossom

Elegant · Floral · Luxurious
Opens with crisp apple and delicate cherry blossom before unfolding into elegant jasmine and romantic rose. Settles into warm amber, soft musk and smooth vanilla — a rich, luxurious finish that lingers beautifully.
Perfect for: Luxury salon finishes, long-coated breeds and clients who love elegant floral fragrances.
02

Coastal Comfort

Fresh · Clean · Calming
Fresh green aloe, cooling cucumber and soft eucalyptus create an instantly clean opening before delicate spring florals emerge. Warm cedarwood, creamy vanilla and gentle musk leave the coat smelling fresh, comforting and beautifully clean.
Perfect for: Sensitive coats, puppies and dogs requiring a clean, fresh everyday fragrance.
03

Evergreen Calm

Fresh · Herbal · Invigorating
Bright citrus and freshly crushed rosemary combine with cool garden mint for an uplifting opening. Relaxing lavender follows before settling into warm woods, amber and soft musk — a sophisticated herbal fragrance inspired by nature.
Perfect for: Active dogs, sporting breeds and clients who prefer clean botanical fragrances.
04

Fluffy Peach

Sweet · Fruity · Comforting
Juicy peach and crisp apple blend effortlessly with creamy magnolia and delicate white florals. Soft vanilla and comforting musk create an irresistibly cuddly finish that feels warm, clean and wonderfully inviting.
Perfect for: Doodles, curly coats and customers wanting an irresistibly cuddly fragrance.
05

Forest Clean

Crisp · Green · Outdoors
Fresh bergamot and cool eucalyptus lead into aromatic pine, green cactus and woodland foliage before settling into rich earthy woods. Inspired by peaceful countryside walks through evergreen forests after fresh rainfall.
Perfect for: Double-coated breeds and anyone who loves fresh outdoor-inspired fragrances.
06

Honey Cashmere

Warm · Creamy · Indulgent
Golden honey, warm milk and sweet almond combine with delicate floral notes before melting into luxurious vanilla and rich tonka bean. A beautifully smooth fragrance with warmth, softness and understated elegance.
Perfect for: Silky coats, show dogs and premium salon finishes.
07

White Linen

Clean · Bright · Fresh
Sparkling bergamot and fresh lemon combine with crisp apple and delicate freesia before soft white tea and clean musks create the unmistakable scent of freshly laundered linen. Bright, elegant and timeless.
Perfect for: White and light-coloured coats or anyone wanting that fresh-from-the-salon fragrance.
"The Professional Standard, Redefined."

Better Coats  ·  Better Finishes  ·  Better Grooms

The Full Range

Shampoos, conditioners and cologne mists — everything you need for a professional finish.

Shampoos & Conditioner

Signature Finish Cologne Mists

🇬🇧   Proudly Made in the United Kingdom
Contact Us

Contact Us

Company Total Grooming Supplies Ltd
Address Roman Farm, Pillmawr Road
Caerleon, Newport, NP18 3QZ
Website tails-up.co.uk